How shape borrowing can be used to improved a design.
Shape borrowing can be used to made the design better in terms of stability, grip etc. For example, a designer would like to make a water bottle that is droplet shape. But the droplet shape being unstable at the bottom, cannot stand. So, he need to borrow the shape of a cylinder shape and improve on the droplet shape water bottle, making it stable. Shape borrowing also made a design more unique from other of cause, consumer would want to buy it, right? Shape borrowing not only make a design better and unique, it also can put the design to another use, a half pointer-half walking stick etc. Here is link to ideas generated from shape borrowing from the web: http://www.slideshare.net/irfan/ideation-shape-borrowing