Monday, March 7, 2011

Another Ideation (SCAMPER)

How SCAMPER is used to refine the function and appearance of an idea

Frist, you need to understand what is SCAMPER. SCAMPER is basically a technique used to improve on an idea. It is an acronym for:

S- Substitute: What can you replace a part of the design with.
C- Combine: Bring two ideas together, merge to other together
A- Adapt: Can it be used for other things
M- Modify: Can the item be change in some ways
P- Put to other use: What other things can it be used for
E- Eliminate: What can you remove?
R- Rearrange: Which part can you interchange with.

Now Using the following skills above, you can use any one of them to improve on its function. For example, A car frame is made of aluminum, it can replace with high velocity carbon body. It's much lighter and stronger, but expensive. Another possible example is that you can combine an torchlight with a walking stick. The change in function can also greatly affect the shape of it. For example, a bus function is to carry people around. Then it should be aerodynamics, right?  A car is also isn't it. But the main function of the bus is to carry as much as passenger as possible, not how fast it can go. Imagine being in a bus that is aerodynamic in shape, How can you stand?

Sunday, March 6, 2011


How shape borrowing can be used to improved a design.
Shape borrowing can be used to made the design better in terms of stability, grip etc. For example, a designer would like to make a water bottle that is droplet shape. But the droplet shape being unstable at the bottom, cannot stand. So, he need to borrow the shape of a cylinder shape and improve on the droplet shape water bottle, making it stable. Shape borrowing also made a design more unique from other of cause, consumer would want to buy it, right? Shape borrowing not only make a design better and unique, it also can put the design to another use,  a half pointer-half walking stick etc. Here is link to ideas generated from shape borrowing from the web:

Monday, February 28, 2011


What is a storyboard? 
A storyboard visually tells the story of an animation panel by panel, kind of like a comic book.

Your storyboard will should convey some of the following information:
  • What characters are in the frame, and how are they moving?
  • What are the characters saying to each other, if anything?
  • How much time has passed between the last frame of the storyboard and the current one?
  • Where the "camera" is in the scene? Close or far away? Is the camera moving?
How do we create a storyboard?
Most commonly, storyboards are drawn in pen or pencil. If you don't like to draw you can also take photos, cut out pictures from magazines, or use a computer to make your storyboards. Keep in mind that your drawings don't have to be fancy! In fact, you want to spend just a few minutes drawing each frame. Use basic shapes, stick figures, and simple backgrounds. If you draw your storyboard frames on index cards, you can rearrange them to move parts of the the story around.
LOSE-UP SHOT:   A close range of distance between the camera and the subject.
DISSOVLE: A transition between two shots, where one shot fades away and simultaneously another shot fades in.
FADE - A transition from a shot to black where the image gradually becomes darker is a Fade Out; or from black where the image gradually becomes brighter is a Fade In.
HIGH CAMERA ANGLE:  A camera angle which looks down on its subject making it look small, weak or unimportant.
JUMP CUT: A rapid, jerky transition from one frame to the next, either disrupting the flow of time or movement within a scene or making an abrupt transition from one scene to another.
LEVEL CAMERA ANGLE:  A camera angle which is even with the subject; it may be used as a neutral shot.
LONG SHOT:  A long range of distance between the camera and the subject, often providing a broader range of the setting.
LOW CAMERA ANGLE:  A camera angle which looks up at its subject; it makes the subject seem important and powerful.
PAN:  A steady, sweeping movement from one point in a scene to another.
POV (point of view shot): A shot which is understood to be seen from the point of view of a character within the scene.
REACTION SHOT- 1.: A shot of someone looking off screen. 2.: A reaction shot can also be a shot of someone in a conversation where they are not given a line of dialogue but are just listening to the other person speak.
TILT:  Using a camera on a tripod, the camera moves up or down to follow the action.
ZOOM:  Use of the camera lens to move closely towards the subject.
When is a storyboard useful?
A storyboard is useful when you wanted to organize and show the sequences. It give a short detail of each slide.
Example of a storyboard


Sunday, February 6, 2011

 The surrounding is blur and its focus point is on the bird. Its surrounding is plain and it's on the same level of the bird. The amount of light is just right so it is not under or overexposed to the light


Underexposed to light, blur